When they met in 2013, CANN founders Jake Bullock and Luke Anderson had no idea that they would be revolutionizing the cannabis drink industry in a few short years. What they did know, is they were both over the toxic drinking culture they experienced on a daily basis in their work and social lives.
While people have been using alcohol as a social lubricant for centuries, it’s easy to find yourself in a position to over-indulge. As a part of the queer community, Bullock and Anderson were all too familiar with using alcohol as a coping mechanism for everything from dealing with awkward social interactions to coming to terms with your identity. “Luke and I realized alcohol-fueled socializing wasn’t working for us,” Bullock said in an interview with MadMen. “It wasn’t serving us from a professional standpoint, from a personal standpoint, physically, mentally—it was preventing us from not only being the best versions of ourselves but really feeling like the best versions of ourselves.”
So in 2018, CANN Social Tonics set out to create a micro-dose beverage that would provide an uplifting and hangover-free option for socializing in any setting. They perfected their formula and decided on fun flavors like lemon lavender, blood orange cardamom, and grapefruit rosemary, each containing 2mg of THC and 4mg of CBD. Their intimate launch at a Venice dispensary was a smashing success and CANN quickly turned into one of the best-selling cannabis-infused drink companies in the country.
Why we love CANN
Beyond having an amazing product, we love CANN because they promote diversity, equity, and inclusion in every part of their business. From partnerships with organizations like Cannaclusive, Eaze Momentum, and Cannabis for Black Lives to inclusive hiring at every level of their organization, Cann is committed to amplifying minority voices.
According to founder Luke Anderson “Being a cannabis brand at all, you have to donate your money to BIPOC cannabis organizations. You have to use your social platforms to share content from BIPOC voices. You have to hire and promote BIPOC people [at] every level of the organization. There’s a lot of cannabis brands out there that are touting diversity statistics, but it’s like, okay, you have a lot of diversity at the entry-level, but you have no diversity in your executive team [and] at the board level,” noted Anderson. “That’s where the actual change in this industry happens.”
What’s in the CANN?
Every CANN beverage is made with a short list of all-natural ingredients including reverse-osmosis carbonated water, not-from-concentrate juice, agave from Mexico, and pure cannabis extract. Available in flavors like Lemon Lavender, Blood Orange Cardamom, and Grapefruit Rosemary, their 8oz offerings have 2mg THC + 4mg CBD while their new Hi-Boy Canns offer more of the dose and none of the hangover with 12oz Canns featuring 5mg of THC.
What are the best CANN products?
While we haven’t come across a CANN we don’t love, we’re definitely partial to their new Hi-Boy line. For everyone who lives by a “make it a double” mentality, voila. CANN Hi Boys are here to add a little extra to your microdose with 5mg of THC, available in 12oz tallboy cans. Featuring delicious flavors like Lemon Lavender, Blood Orange Cardamom, Grapefruit Rosemary, and Pineapple Jalapeno you get more of the dose and none of the hangover every time.
Can I get CANN delivered?
You know you Cann 😉 Whether you can’t wait to try their new Hi Boys or you just want to kick back, relax and socialize without worrying about a hangover, Emjay’s got you covered with fast and easy online ordering and delivery to your door.
Because Emjay loves you, we have a special CANN deal running all week from January 10 to January 16th, 2022. Both in-store and online, CANN products are buy-one-get-one. You’re welcome!