What Is 710 Day?

by Brad P
Photo courtesy of 11:11

We all know 4/20 is basically the Mardi Gras of marijuana, but what’s the deal with 7/10? Sometimes referred to as “Dab Day”, 7/10 is cannabis culture’s second most popular holiday. Created to celebrate the rise in concentrates and the evolution of cannabis culture, 7/10 is designed for the modern ‘stoner’ who prefers vape carts and dab rigs over joints and bongs.

What’s the history of 710?

Much like those who celebrate the holiday, the history of 7/10 exists in a haze of dank smoke. No one knows exactly where the holiday originated, although some claim it came from hip-hop culture. Cannabis concentrate industry mogul and hip-hop artist TaskRok of Highly Educated has suggested that he first came up with the idea during a brainstorm session with cannabis industry colleagues. He subsequently released an album on July 10, 2011, featuring dab-themed singles like “Boil that Oil” and “7:10”. But TaskRok doesn’t claim any ownership of the term, he says it belongs to the community.

However 7/10 originated, it began as a day to celebrate the gains we’ve made in cannabis culture, most notably, our ability to create tasty oil-like concentrates with the ability to take you to new heights in a single dab. The ‘holiday’ started to gain more mainstream attention in 2013 when LA Weekly ran an article called “710 is the new 420” and the cannabis community held their first official 710 Cup competition.

710 Day, what does it mean?

What does 710 mean?

There are 365 days in a year, so what makes 7/10 so special? To figure it out, simply make like you’re Missy Elliot and put 710 down, flip it, and reverse it. If you’re too busy marveling at our awesome early 2000s reference, we’ll help you out. When you flip and reverse 710, you get “oil”, a common nickname for cannabis concentrates. Much like its more established counterpart 4/20, 7/10 is celebrated on 7/10 by partaking at 7:10 (am, pm, or both). 

How do I celebrate 710 Day?

There’s really no wrong way to celebrate 710 day, but we do have a few suggestions.

  1. Wake and bake- Start your dab day at 7:10am sharp with a couple puffs of your favorite concentrate. 
  2. Enjoy your breakfast feast with a side of weed bacon. Don’t forget your Flintstoned ‘vitamins’, we recommend the gummy variety.
  3. Dab your day away with a buffet of concentrates. Wax, shatter, crumble, distillate, sample them all. It is a celebration, after all.
  4. Keep things classy with a concentrate-infused dinner, drinks, and dessert. Start at 7:10pm with a pre-dinner dab and finish with a post-dinner mint.

However you celebrate 7/10, Emjay has you covered with edibles, concentrates and more all delivered to your door. Fast, easy and so much better than shopping in person, let us bring the celebration to you. You deserve it.

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